How overwrought, overthought and vainglorious. Finally! The science of sure.. It comes off like Toy Story without the parody. We begin with Tommy Lee stopped on a deserted road. Filmed in the same black-and-white style, the spot celebrates the lazy as renegades, outliers and pioneers who work smarter not harder, while we watch a woman tenderize meat with a massage gun, a man blowtorch his driveway rather than shovel, a guy walk a leashed dog on a treadmill, and a woman break off an icicle for her drink rather than get up to fetch some cubes. Or maybe its the high-mindedness (In the home of the brave, down never means out), which, however well-intentioned, just doesnt land right given the lingering division in this country. Which leaves everyone happyexcept us, to be honest, because we were secretly rooting for House Flipper Skipper (Lets tear it to the studs!) to win the Dreamhouse bidding war. This spot executes its strategyto show that the brand brings you more than just foodin flawless fashion. The Super Bowl is the biggest event of the year for advertisers, who this year spent a reported $6.5 million for each 30-second airtime slot. Cue a voice-over, raising our hopes for some sort of explanation. The bewildered birdwatcher tries to retrieve her snacks, but is denied when the charged-up sloth scampers away with the goods. Check out and vote for this year'sAd Meter Replay Ratings, Your California Privacy Rights/Privacy Policy. You can watch the ad here. We clutched our hankies in anticipation of Buds Clydesdales being reunited with a canine companion, a combination that has never failed to give us all the feels. It . It dramatizes the story of brothers Robin and Brian McKeever, cross-country skiers from Calgary, Canada, who persevered in training together even after Brian began to lose his eyesight as a teenager. Fortunately, Hera is attuned to her hubbys funkshe is (or was) the goddess of marriage, after alland knows just what to do to snap him out of it: buy him a new BMW iX. )More from Ad Age: Listen to music from Super Bowl 2022 commercials. What really makes this spot is Lionel Ritchies moony Stuck on You, which perfectly illustrates the mans symbiotic relationship with Pringles, along with the last scene, in which one of his mourners finds himself More from Ad Age: Kids banking app enters the Super BowlBehind Greenlights plans as the industry expands. Somehow concluding that shes been bettered (by $278? From an Uber Eats ad starring Gwyneth. Just imagine the agency pitching its Hellmanns client: Were going to get a football player named Mayo to literally tackle people who are wasting food. Its amazing this spot ever got producedbut are we glad it did. But, hey, its still boring. Exercise makes everything better, right? Anyway, the spot peters out with Crypto.coms recurring Fortune favors the brave taglinewhich somehow failed to distract us from imagining Young LeBron as an eerily prescient cryptocurrency trillionaire. What happened? asks mom. Have questions about this ad or our catalog? Feb 13, 2022 5:38 PM EST. More from Ad Age: Watch BMWs Super Bowl with Arnold Schwarzenegger as an aging Zeus, (or 1 star, depending on whom you ask) By Rachel Schonberger Updated February 13, 2022 at 10:10 PM EST . ), an adorable robot dog (Kia) and a ton of perfectly cast celebrities (Lindsay Lohan for Planet Fitness, Jerod Mayo for Hellmanns, Larry David for FTX). In most years, the game only provides part of the attraction. The best Super Bowl 2022 commercials: The ads that scored a touchdown. Ahead of Puth's Super Bowl debut, Parade.com sat down with the "Light Switch" singer to find out what went into making the ad, what a Charlie-Megan collab might sound like, and most importantly, when his new album may drop. WeatherTechs ad has been the one predictable thing about the Super Bowl: For the last nine years, its always been there, and its always been boring. Online used car marketplace Vroom packs a whole helluva lot into its Big Game spota mini musical that depicts one womans elation upon reading a message on her phone as she walks down a city street and realizes that Im finally gonna sell my car. Apparently shes in a neighborhood populated by nosy theater nerds, because suddenly everyone around her starts peppering her with questions (Was the buyer respectful?) while dancing and singing (Shes finally gonna sell her car!). Perhaps the best bit in this fast-moving montage is the tiny football that somehow ends up lodged in the maw of a sleeping grandma (We done killed granny!). Dave Quinn. When I see a problem, Parton says, Im going to fix it. And weirdly, there is some comfort in thatfor both the viewer and the company, which must be seeing some success from a formula for which it continues to shell out millions of dollars. This is one hell of a dinner party: Julius Caesar (JB Smoove) and Cleopatra (Halle Berry) are entertaining the first family of football (Eli, Payton, Archie and Cooper Manning). Speaking of identity crises, this ad has no idea what the hell it wants to be. We then see him go contentedly through the rest of his lifefalling in love, getting married, having a child, aging and finally lying in his casketwith the can firmly lodged on his forearm. Even funnyman Ty Burell cant save this commercial for Greenlight, a banking app and debit card aimed at teaching kids about saving. Were not sure how Wallbox figures electrocution is funny, but were not amused. To start, I'd love to know what's been the most fun or most surprising part of being in a Super Bowl commercial.# The fantastically zany Jennifer Coolidge and Nicholas Braun (Cousin Greg from Succession) in particular bring this spot home, while Gwyneth Paltow sampling her own vagina candle is mind-bogglingly meta. And thats a crime because there was so much potential in the brands teaser spots, which feature him being coached by veteran brand spokesmen Jonathan Goldsmith (Dos Equis The Most Interesting Man in the World) and Isaiah Mustafa (Old Spices The Man Your Man Can Smell Like). After a brief exchange about hype and being ready (in regard to his NBA career),2022 LeBron tells 2003 LeBron, I cant tell you everythingwhich is profoundly disappointing, because this is an ad for a cryptocurrency exchange. She joined Ad Age in 1985 as editorial assistant, along the way fielding pretty much every position on the masthead, including reporter, Chicago bureau chief, New York bureau chief, features editor, executive editor and managing editor-international. Chevrolet. Our narrator-turned-philosopher Ewan McGregor (who is known for, among other things, travel experience programs such as The Long Way Around) reminds us of whats really important in life as he strides by live commercial sets producing spots that look suspiciously like those for Budweiser (a horse and a dog in a stable), Bud Light (dueling knights reminiscent of the brands Dilly Dilly brigade) and a crew of floating astronauts (which could be from any one of a host of Super Bowl spots, none of which we can remember nowand thats the point). Doritos changed how everyone looked at Super Bowl ads, when in 2007, it released the first ever consumer-created Super Bowl ad. - Time to make more spacefor all of us. (Wait, wut?) Directed by Academy Award winner Chlo Zhao and titled "A Clydesdale's Journey," the spot . go figure), the furious Waddingham instantly folds. Yep, this thrillingly trippy art project is, go figure, nothing more than a commercial for a lighter-than-light beer. Use it. Lindsay Rittenhouse All of it made for an incredible USA TODAY Ad Meter, too. The Doritos 2022 Super Bowl Commercial Has Twitter Smiling Tom Pennington/Getty Images By Kate Hagan Gallup / Feb. 13, 2022 9:24 pm EST Enter the scene as a young woman extends across a jungle branch in search of wildlife grasping her essential gear: Flamin' Hot Doritos, Cheetos, and binoculars. Will encouraging more consumerism by buying more Hellmanns save the planet? But wait, hold the CupFone: This year, WeatherTech is departing from its flag-waving factories and earnest workers and getting a bit fancy. Until now we hadnt even thought about car charging devices being dangerous. At least theyre sure to get the inside joke that the clown schools ice cream machine is still broken. Some cast members of the "Austin Powers" franchise reunited to save the world by taking over General Motors and giving the automotive manufacturing company an all-electric, zero-emissions future. Super Bowl Ads 2022: Doritos, Anheuser-Busch, Pepsi and More Home Advertising Super Bowl 2022: Advertising experts break down what to expect this year from commercials like Avocados. Budweiser reminded viewers that "better days are ahead" with its new Super Bowl commercial. If you love Larry David, youll love cryptocurrency exchange FTXs Super Bowl ad, which stars Larry David as various versions of Larry David. Super Bowl 2022: Halftime show lineup. More from Ad Age: See the NFT cameo in Bud Light Nexts Super Bowl ad, Even more from Ad Age: Prank Bud Light Next website gets taken down. Vision is., More from Ad Age: Sams Club will air its first Super Bowl ad starring Kevin Hart. This ad basically says the quiet part out loud: that a lot of automotive marketing is about convincing aging dorks that they can climb out of their midlife (or late-life) Schitts Creek by buying the right cool car. Booking.com says its definitely not lit. The tradition of offbeat Super Bowl commercials continued Sunday with a star-studded guest appearances by Lindsay Lohan, Pete . What does this moment for hip-hop mean to you? Historically, camera technology hasnt accurately represented darker skin tones, Google states in an on-screen message at the start of its Big Game ad for the Pixel 6. When it comes to Super Bowl ads, Uber Eats delivers. 1933 Philadelphia football super bowl tshirt | philly football eagles simple tee 22city-002. What makes this ad so impeccable isnt simply the idea or the casting, but its attention to the tiniest detailsthe race takes place on Jones Pass, all the license plates read #1JONES, and its set to Its Not Unusual, sung by none other than Tom Jones. Unlike Apples 1984 Super Bowl commercial, there is no rebel runner on hand here to fling a sledgehammer at any of the towering screens, suggesting that Fieris power over his compliant subjects is terrifyingly absolute. Super Bowl 2022: Full schedule of commercials to watch for By Lauren Sarner February 12, 2022 3:44pm Updated The tradition of offbeat Super Bowl commercials continued Sunday with a. With the exploding number of sports betting apps out there, DraftKings is wisely differentiating itself with a character: the sensuous and adventurous Goddess of Fortune. More from Ad Age: Amazons Super Bowl commercial imagines if Alexa were psychic. Download the 2023 Super Bowl TV Ad Report from iSpot Today. Skechers could have saved a bundle and run this spot on The Price Is Right.. By. We suppose its a necessary message given that many Americans avoided regular medical screenings during the pandemic. You may unsubscribe at any time. Either its in-your-face artiness/edginess works for you, or it doesnt. Occurred on April 16, 2022 / Puerto La Cruz, VenezuelaInfo: Man helps save sloth from being in the middle of the road. Or maybe it was the EV Bowl! )and shading your rivals is, of course, a time-tested hype-generator for thirsty celebrities (and brands) everywhere. (His wife pipes in, Yeah, we made great time.) Peppered within are visual references to eliminated teamstogas and animal skins inspired by the Kansas City Chiefs and Buffalo Bills uniforms. Plus, interleaved with the anti-ad sentiments are not-so-subtle disses of the competition, including No dieselgate (a reference to the VW emissions scandal of 2015) and No conquering Mars (take that, Elon! Which makes the small print that fleetingly flashes on screenFantasy sequence, do not attemptas much an existential reality check as a legal disclaimer. And in an ill-advised attempt at injecting some humor into the proceedings, one guy in the swarm is shown accidentally bopping his head on the window of some random womans apartment, leaving him looking stunned and destabilized. Bud has touched on sensitive issues in the past with grace and resonancesuch as the Clydesdales bowing before the missing twin towers after 9/11but this spot sadly fails to achieve that, and leaves us verklempt for all the wrong reasons. If it does, half the fun is in trying to pin down the likely aesthetic influenceswere thinking HBOs Euphoria, Lil Nas X music videos, early Black Mirror and various Adidas campaigns, for starters while pondering the choice of soundtrack: Gotta Move, Barbra Streisands galloping ode to restlessness and individualism from her 1966 (!) Despite those considerable hurdles, Cue and its agency managed to pull off a commercial that informs and gently entertains by normalizing a newfangled device that reminds us of a pandemic wed rather forget. Super Bowl trends have always mirrored the cultural mood. A pack of joyriding Joneses … and one Jonas. The storyboard for this commercial must look like someone mixed cole slaw with confettiand then spilled glitter and sawdust on it. Plenty of brands threw their high-priced hats into the ring. More from Ad Age: Cutwater Spirits Super Bowl ad celebrates lazy mixology with its canned cocktails. The Doritos teaser opens with Megan Thee Stallion clad in stilettos and a tight red dress strutting between movie set trailers with a bag of Flamin' Hot Doritos. Matching mom and baby First Mothers Day mommy baby sloth matching shirt and bodysuit gift set - great gift for Mothers Day 22MD-010-Set . Once verified, the information you provide will be displayed on our site. Nick Jonas crashes the party. Yeah, 2022 LeBron says. What we forgotas, seemingly, did E-Tradewas that the market has changed radically since the infant savant made his Big Game ad debut in 2008. Coinbase's ad featured a QRcode bouncing from corner to corner of the TV screen. It follows the sad fate of an animatronic dog, Howlin Harry, who was the lead singer for The Cometeers, the house band at a local restaurant/arcade called Questys until it went out of businessa drawnout narrative arc that sets a somber tone. Putting the baby in this commercial is rather like featuring Alexander Graham Bell in a spot for iPhone 13. Leslie pulls up beside him, OK Corralstyle. If youre not already familiar with these characters, well, good luck making sense of this commercialwhich is a roundabout means for GM to promote its ambition to go all-electric (and, apparently, take over the world). Its time to build more trust. Super Bowl 2022 has come to an end after a face-off between the Los Angeles Rams and the Cincinnati Bengals, during which brands made the most of their impressive marketing budgets during the. 2022 05:43 PM . Says McGregor: I doubt that any one of us will look back at our lives and think I wish Id bought an even thinner TV, found a lighter light beer or had an even smarter smartphone. Do you think any of us will look back on our lives and regret the things we didnt buyand as he opens a stage door and steps out onto a sun-drenched beachor the places we didnt go? Bravo, Expedia. Robo Dog does what it takes to live with the all-electric Kia EV6 in new commercial. Published on February 01, 2022. Some brands try to push the advertising art form (such that it is) with their Super Bowl ads. Its mildly amusing and highly predictable, which is a feat considering that it treats the warehouse store as a modern-day Studio 54. As the strings in the soundtrack slowly mount to a crescendo, Freeman continues: Today, there is still a force connecting those divided by distance, reversing millions of years of rifting. Voice Over, Charlie Puth . Sally, naturally, then decides to branch out from just seashells to all manner of seashell-related accessories, snacks and experiences (shes a lifestyle marketer, it turns out), which sets the stage for a subsequent slew of s-words. Should we just not drink beer at all? But all the elements work seamlessly together, creating an engrossing movie-like experience in a mere 60 seconds. With a typical audience of about 100 million U.S . The premise is The Cat in the Hat meets Toy Story, and, yes, the spot is fun. The advert starts with a child on top of a tree finding best position he could hid to eat the chips and enjoying some scenery view. But he is wasted in this Sams Club commercial strutting around the store bragging about being a VIP, oblivious to the fact that all the customers around him can also bypass the checkout and use Scan & Go to pay for their 20-pound boxes of Frosted Flakes. This is one weird-ass fever dream of a commercial. Cash-back shopping app Rakutens Big Game ad relies on the sight gag of an impossibly posh, vaguely villainous poker playerportrayed by Ted Lasso actress Hannah Waddinghambetting an absurd assortment of her personal belongings in lieu of chips. More from Ad Age: See Mike Myers play Dr. More from Ad Age: Listen to music from Super Bowl 2022 commercials. Thank God (or Zeus and Hera, if youre BMW). Super Bowl Commercials Compilation 2022 - Best Of Big Game Ads - YouTube Super Bowl Commercials Compilation 2022 - Best Of Big Game Ads. Brie Larson tosses the keys for her canary yellow Nissan Z to a seemingly reluctant Eugene LevyCoffees enough excitement for me, he tells her, cradling a mugyet he becomes a whole different man once he slides behind the wheel. Like us on Facebook to see similar stories Please give an overall site rating . More from Ad Age: Chatty mom hypes Carvana experience in used-vehicle brands first Super Bowl ad, Hologic, a medical technology company centered on diagnostics for women, brings us Mary J. Blige in a spot that shows her going about her daily lifeacting and recording and working outwhile visibly distressed about something. Caddy: Yeah, zero. Clever, or too clever for its own good? But this is the Super Bowlyou go big or you go home. Its also a commercial completely unworthy of Morgan Freeman. This, apparently, is a cult compound for fans of Irish Spring deodorant soap, who subject their visitor to a forced cleansing ritual while chanting Cast thy smell away! Freshly bathed, our protagonist suddenly breaks out in dance, joining the others around the base of a giant, monolithic bottle of Irish Spring body washa clear sign that hes a weak-willed sheep and has unthinkingly surrendered his freedom just to fit in. In a beach-ready commercial for Squarespace, Zendaya stars as the charming Sally from our favorite nursery rhyme, "She Sells Sea Shells." In other circumstances, people might view that type of playlist combo with a head-scratching squint. Worst Super Bowl commercials 2022 Cheetos: 'Push It' There's only one commercial that has used "Push It" appropriately in the last 25 years of commercials, and this Doritos ad wasn't. This spot doesnt accomplish muchbeyond reinforcing the Caesars brand name with some high-priced continuing characters, and mentioning that the Caesars Sportsbook app offers live in-game betting. The ad includes Davidson getting tackled by, most appropriately, the former New England Patriots star linebacker: Jerod Mayo. Sams said it spent a few years of its TV budget on this, its first Big Game commercial, to reach the masses. The Kellogg School Super Bowl Advertising Review, an annual ranking from Northwestern University's business school, reported shortly after the game on Sunday that Reddit's commercial was among . Who is this new device? queries the virtual assistant. 2022 NBC Universal . Is this a commercial for a razor or a Disney movie? This had to have been a bummer of a brief: Create a spot for an at-home COVID testing device to run alongside Super Bowl ads exploding with escapist humor. Maybe it had Willie Nelson on retainer and had to find a use for him. . The beauty of this spot isnt the sight gag of people heartily digging into dishwashing detergent, diapers and kitty litter, but the spot-on casting. Its Rashida Jones. At a distinctly '90s-obsessed Super Bowl, with its Dr. Dre-hosted halftime show and the return of The Cable Guy in a Verizon ad, this Chevrolet commercial paid tribute . Its T-Mobiles way of hyping its 5G home internet service and its, well, fun in a low-key, unmemorable way. If theres a larger point being made here about identity (i.e., the reality of app-based matching with people who arent always who they seem to be? The message seems to be that TurboTax Live experts can handle any kind of complicated scenario. Michelob Ultra brings back a Big Lebowski vibe with its spot set in the bowling alley wed least like to compete in, given that its a favorite haunt of sports legends who eat 300 scores for breakfast. Kudos to Planet Fitness for featuring someone actually relevant to the product. The best and worst Super Bowl 2022 commercials Pringles, Lay's, BMW, Planet Fitness, Hellmann's, Kia and Uber Eats were among the brands that shined during this year's Big Game By Judann. Caddy: Yeah, really. We get it: This razor offers a speedy, dead-skin-cell-free shave. The absurd charitable appeal here is more clear if youve also seen Partons spot, but just in case, some on-screen messagesVERIZON PHONES NEED YOUR HELP and A&T PHONES NEED YOUR HELPpop-up to drive home the point that phones that are not on T-Mobiles network need to be rescued from their inferior 5G service. In the Land of Loud Flavors, citizens model themselves after the flamboyant restaurateur and Food Network host (spiky, dyed blond hair is a common sight) and drop everything to listen to his sudden pronouncements, which are delivered Orwell-style on giant outdoor displays with booming voice-of-God audio. Virtual miniature NFL legends come to life in this commercial by the league. Doritos has become a fixture of the time between the big. If Lovinger's reports are accurate, this is the most expensive Super Bowl commercial cost to date. The 2022 Super Bowl airs this weekend but we've got an early look at some of the most exciting commercials you can expect to see during the big game. Joining the comedy champ were fellow Austin Power slum, Seth Green, Rob Lowe, and Mindy Sterling, who took to the small screen to promote General Motors' line of electric vehicles. More from Ad Age: Watch Hellmanns new linebacker sack food wasters in Super Bowl commercial. By using iSpot.tv, you accept our, Real-Time Ad Measurement Across Linear and CTV, Marketing Stack Integrations and Multi-Touch Attribution. Nissan Motor returned to Super Bowl advertising after a seven-year hiatus with a star-studded commercial led by "Schitt's Creek" co-creator and actor Eugene Levy. Flamin' Hot gets is own spot with Cheetos and Cool Ranch in this tortilla chips company's commercial. Ahead of the 2022 Super Bowl, brands such as Bic Lighters, Pepsi, and Chewy have already released their game day ads, which we have ranked below. Lets face it, the Super Bowl is a celebration of consumerism (and sometimes football), so within this context, Expedias spot promoting connection over capitalism has real stopping power. Super Bowl Sunday will be, per usual, jampacked with ads. From an Uber Eats ad starring Gwyneth Paltrow to a . But neither performer is actually shown, despite the fact that they presumably dont come cheap. It appears that somewhere in there AB InBev is trying to make a point that Mich Ultra is better than other low-carb beers, but its lost on us. EV-il in GMs Super Bowl commercial, We love Kevin Hart. Although its intended as a cautionary tale, the sight of Burrell running around shouting Ill take it! as he impulse buys ridiculous merchandiselike a tub dubbed Tytanic (even though he admits to seasickness), a hot-air balloon with his countenance on it, a suit of armor and a winged horse (who would have predicted two Pegasi in one Super Bowl? On the bright side, unlike a lot of people in her life (including her clearly miserable son), you can get away from her after just 30 seconds. ), he offers some rhyming, politician-grade platitudes: Its time to plant more trees. Chevy/YouTube. More from Ad Age: See Bud Lights Super Bowl ad starring Guy Fieri. According to a behind-the-scenes video, it took 47 cast members, 56 hours of rehearsals, three months of production and one expert choreographerMandy Moore of La La Land fameto create what Vroom calls Flake the Musical. Honestly, its more charming than many actual musicals weve seen over the yearsand infinitely more bearable because its over in just 30 seconds.